Always trying to be competitive, but bigger than that, striving to provide what we say we are going to provide, on time and strive to be the most cost effective.  It is difficult to be ‘cheap’ and accomplish what most people want and need when it comes to technology.  Therefore, it is virtually impossible to make ‘cheap’ a target.  In a competitive environment we are rarely the highest priced provider, and in most cases end up with a better solution at a competitive price.  That’s been the goal, as most of us don’t buy totally with price as the only criteria.  It works for the business that matters.